S05 Ep115

Marketing to Gen Z: What do Gen Z consumers want from brands?

Host Andrew McDougall is joined by experts Jonny Forsyth and Georgia Stafford in episode 115 to discuss Gen Z and what brands should know about this generation of consumers. Listen as they discuss what’s special about Gen Z and what brands should do to market themselves to this tech-savvy and socio-politically engaged demographic.

Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community.

Visit the Mintel store to explore our latest Marketing to Gen Z research, browse all our research on Gen Z here and buy a report today. 

Read our latest blog on Gen Z to find out more.

Meet the Host
Andrew McDougall
Director, Mintel Beauty & Personal Care
Meet the Guests
Georgia Stafford
Beauty and Personal Care Analyst, Mintel Reports UK
Jonny Forsyth
Director, Mintel Food & Drink
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