Buddying up with Lenovo to enhance the online learning experience for children and parents

September 3, 2021
3 min read

Digital and remote learning has impacted children’s well-being and their social skills. To address this, Lenovo has partnered with a software partner – Smart Learning Solutions – to create targeted features and incorporate specific solutions for online classrooms for students and parents.

Combating Concerns

Adaptability has been the key concern from the time lockdowns and WFH scenarios have been imposed on the general populace. This is especially true for kids who have been put in digital classrooms and made to follow stay-at-home mandates. Technology has replaced human interaction for school kids, increasing parents’ concerns manifold. According to  Mintel research, nearly half of Indian consumers with children under 18 in the household say they are most worried about their children’s education. 

Lenovo’s IdeaPad is humanised as the ideal ‘smart buddy’ who cares for the child and keeps them focused with features like “Attention Function”, “Break Reminder” and “Posture Reminder”. It is designed to address three main challenges students and parents face: doubts regarding the efficiency of online learning, the need for constant monitoring and excess screen time. The solution is in line with Mintel Trend, ‘Social Isolation’ which states that there is a demand for products and services from brands and organisations to help people learn to disconnect and resolve health-related issues. It affirms that loneliness is coming into focus as people are replacing physical interactions with digital updates. Constant digital connectivity can increase feelings of loneliness, social isolation and depression

A step in a similar direction was taken by Bengaluru‘s popular pub, ‘Social’ which offers co-working spaces to help alleviate work-from-home burnout. On the other hand, pharmacy chain Apotek Hjärtat released a short video to allow viewers to experience a ‘digital hug’ during this time of physical separation. To help beat the anxiety and lack of interest presented by the work from home scenario, a team from West Lake University’s deep learning lab has created a robot that can offer psychological counselling.

WHAT’S NEXT

We aren’t far away from the time when AI and digital interruptions will provide us with a virtual bot for companionship too. With the next few years still proving critical for normalcy to return, companies have to up their game and introduce accessories or devices to enhance the digital experience enjoyed by a consumer. It has to be in sync with the times, where simplifying consumer journeys should be of prime importance. It is critical for brands to add value through features and ergonomics that offer convenience. Overall, brand communications will have to lean towards creating real-life value and solving actual problems.

Mintel News

For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

More from Mintel
  • US Home Office and Classroom Technology: Hardware & Services 2021
    Explore innovations across these growing markets...
    Discover more
  • Mintel Leap
    Mintel Leap is a revolutionary new AI-powered platform that will transform your research process....
    Book a demo
Subscribe to Mintel Spotlight
Related articles
March 5, 2024
Retail
Article
The UK homeware market has shown remarkable resilience and adaptability in recent years, having faced the extended hiatus of the COVID-19 outbreak and a cost of living crisis which squeezed…
September 6, 2023
Household
Article
For many of us, the experience of welcoming a pet into our lives is an incredibly happy one. As well as the instant boost to your mood from having a…
April 10, 2023
Household
Article
At the onset of the pandemic, household surface cleaners became integral to consumers’ survival strategy as these products claimed to kill or remove the COVID-19 virus. However, with consumers now…

Download the Latest Market Intelligence