Rebecca Cullen, Mintel’s Senior Household Care Analyst, will be joining the American Cleaning Institute to present on “Evolution of Clean.” This presentation will look at Mintel data to explore how US consumers’ cleaning behaviors and priorities shifted due to the pandemic and what that will mean for future category engagement and product innovation.
Across two keynote sessions at the Marketing Trends Theatre, Mintel will explore how evolving consumer needs, wellness expectations, advanced science and category innovation are shaping the next stage of beauty and personal care in APAC and beyond.
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