The post-pandemic urge to improve health and wellness means consumers value food and drinks that can present themselves as part of the holistic health solutions. This coupled with consumers’ concerns about the environment is fuelling interest in plant-based diets. The plant-based food and drinks have been positioned as a clean and a natural remedy to improve one’s overall wellness and will likely continue to enjoy the health halo in the long term. In this webinar, we will explore challenges, consumer motivations and opportunities facing plant-based food and drink products.
Today, protein is at the heart of the growing food as medicine movement reshaping innovation across food and drink categories in India. What’s Next For The High-Protein Trends?
The market for dietary supplements in Germany has been growing steadily for years. But what is driving this trend? This presentation highlights key developments from both a consumer and market perspective: What expectations and motivations are shaping consumer behavior?
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