Join us as we dive into three of Mintel’s five new Global Consumer Trends and get a head start on what consumers across South APAC will want and why in 2023.
International Localism: With so much global uncertainty (the economy, sustainability, supply chains and conflict), there will be a greater movement to protect local resources and boost local businesses.
Intentional Spending: Moving through uncertainty requires a wise use of resources. Consumers are refocusing on what value means to them and are spending more intentionally.
Hyper Fatigue: The fast pace of daily life, growing use of technology and having to move from crisis to crisis are creating fatigue among consumers, requiring brands to lend a helping hand.
Visit the Mintel team at our booth to explore the latest consumer insights, product innovation trends, and how we help businesses stay ahead of emerging shifts.
In this forward‑looking speech, Mintel Associate Principal Heng Hong Tan explores the emerging trends set to shape the future of non‑alcoholic drinks in Southeast Asia — from functional benefits and protein‑led innovation to culturally rooted wellness and multisensory experiences.
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