Consumers are integral to reducing emissions (the International Energy Agency says their behaviours and choices are linked to over half of the reductions required for us to reach net zero), yet simply ‘doing good’ isn’t sufficient for sustainable goods and services to sell and succeed.
This presentation will look at how to overcome these challenges by meeting people’s priorities, communicating effectively to them and resonating with their wider values. Join Richard Cope for the reveal of key findings from the inaugural Mintel Sustainability Barometer followed by a discussion with a panel of top experts from the FMCG industry who’ll explore what these findings mean across sectors.
The panelists:
Richard Cope – Senior Trends Consultant: Richard has two decades of experience in market research and futurology, helping our clients to apply Trends strategically to their business, covering issues as diverse as carbon offsetting, urbanisation, sustainable packaging and the world’s ageing population. He manages Mintel’s annual global sustainability survey and our internal Mintel Eco volunteering programme.
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