Join us for Mintel’s 2023 Global Beauty & Personal Care Trends webinar with Sarah Jindal, Senior Director of Beauty, Personal Care and Household. This session will explore the three key trends that will impact the beauty and personal care categories now, next and into the future.
Preview the Agenda
Beauty Rx: The medicalization of beauty is leading to more demand for proof behind claims, creating value through ingredient-led products; and driving the market for synthetic products that replicate natural ingredients with demonstrated efficacy.
Evolved Self Care: Beauty is intended be uplifting and in this sense can contribute to a post-pandemic sense of self-care that includes sexual wellness, the hormone journey and wellness for every lifestage. The search for health, whether that be emotional, hormonal, sexual or otherwise continues.
New Rules of Engagement: Beauty is a disruptive category with new rules for engagement and building communities. Offering pleasure, personalisation and convenience will be key. The beauty category is supposed to be fun; brands should allow for more playfulness in their marketing and enable more experimentation and DIY.
Looking for Consumer Trends or Food and Drink trends for 2023? Register for each here:
Understand the forces reshaping consumer decision-making and identify opportunities for growth in 2027.
Consumers across EMEA are navigating increasingly complex economic, technological and social changes.
Beauty innovation has split into two models: rapid, culturally responsive launches that convert attention into trial, and slower, science-led development that creates defensible value and builds worlds consumers want to belong to. In the future, growth will come from matching the pace of innovation to the consumer need, rather than treating speed or retail presence as the strategy itself.
Across two keynote sessions at the Marketing Trends Theatre, Mintel will explore how evolving consumer needs, wellness expectations, advanced science and category innovation are shaping the next stage of beauty and personal care in APAC and beyond.
Join Mintel's Household Care experts as they explore the key forces shaping the future of household care and what they mean for brands looking to stay relevant and competitive in an evolving market.
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