A Mulher Contemporânea: Comportamento e Consumo

A Mulher Contemporânea: Comportamento e Consumo

March 8th, 2021
11:00 PM - 11:00 PM
Online event

March 8th, 2021
11am CT / 14h BT

Click here to register!

A mulher contemporânea tem novos hábitos de comportamento e consumo, mas como os estigmas do passado ainda exercem influência sobre ela?

Nesta webinar em comemoração ao Dia Internacional da Mulher, a Mintel reunirá três mulheres que ajudam a voz da consumidora a ser ouvida em suas empresas: RB, Mondelez e Natura, discutindo sobre aprendizados relacionados ao consumo feminino e projeções para o futuro.

Moderado pela Diretora de Brasil Reports, Naira Sato, este webinar de 60 minutos ajudará você a aprender como direcionar melhor a comunicação e o desenvolvimento de produtos para mulheres, e a moldar estratégias de longo prazo para esse público.

English:

The contemporary women have new habits of behavior and consumption, but how do the stigmas of the past still influence them?

In this webinar in celebration of International Women’s Day, Mintel will bring together three women who help the consumer’s voice to be heard in their companies: RB, Mondelez and Natura, discussing learnings related to female consumption and projections for the future.

Moderated by the Director of Brazil Reports, Naira Sato, this 60-minute webinar will help you learn how to better target communication and product development for women, and shape long-term strategies for this audience.

Register here!

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