In recent years, mature consumers (i.e. aged 55+) have gone from being largely ignored to being seen as “Old Gold”. Yet, there is still limited understanding of who this demographic is and what kind of food and beverage products they want. This presentation will seek to dispel some of the myths surrounding the cohort, which contend that older people are not interested in new products, are unhappy and unhealthy, and can be treated as one homogenous group. It will offer actionable takeaways for brands seeking to win in an increasingly aging world.

Meet the Analyst

Jonny Forsyth

Mintel Food & Drink Senior Director, Client Advisory

Jonny is an experienced food and drink analyst and thought leader who focuses on big picture strategic industry insights. He has been an analyst at Mintel for 15+ years and previously specialised in coffee and alcoholic drinks, regularly appearing on TV to share his insights. Jonny previously worked for a global brewer, media agency and national newspaper.

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Food and Drink

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