Plant vs. Cow: Exploring the appeal of plant based vs. dairy in Australia
May 19, Thursday |10:30 am- 11:30 am AEST
Presenter: Cormac Henry, Mintel Food & Drink/Purchase Intelligence Analyst
With an evolving consumer conversation comparing dairy and plant based nutrition alongside heightened environmental concerns, brands face an exciting challenge in developing innovation that addresses changing attitudes.
Join Mintel to explore how you can leverage consumer demand through the growth drivers of:
- Sustainability
- Health
- Taste
The session will analyze Australian consumer sentiment towards product innovation through Mintel Purchase Intelligence, with recommendations to futureproof your innovation pipeline.
Meet the expert
Cormac Henry
Global Food & Drink and Purchase Intelligence Analyst
Based in Sydney, Cormac has over 8 years of experience in FMCG insights. In his current role as Global Food & Drink and Purchase Intelligence Analyst, Cormac tracks market trends, consumer behavior and product innovation to provide cross category insights. With expertise in our Purchase Intelligence tool, he helps clients understand what new product propositions are successful in driving purchase intent. Prior to joining Mintel, Cormac worked for CGA Nielsen in the UK where he reported on on-premise alcohol performance to some of the world’s largest drink suppliers through a combination of volumetric and consumer consumption data. Cormac holds a first class honors Bachelor of Science degree in Communication, Advertising and Marketing from the University of Ulster.
Registration link: https://mintel.zoom.us/webinar/register/WN_8FSutl_yQJazrRZWIGgQ1w
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