Beauty Asia 2023

  • Beauty and Personal Care
April 17th, 2023
12:00 PM - 1:00 PM, Singapore time
Singapore, Singapore

Mintel joins the BeautyAsia 2023 trade show at Marina Bay Sands Singapore on 17-19 April 2023.

BeautyAsia is a platform for the beauty and wellness industry to showcase pioneering innovations and the latest trends in the region and beyond.

PRODUCT SHOWCASE AT MINTEL BOOTH H52

Check out the latest product launches from across the globe that can inspire your next beauty innovation at Mintel Booth H52. Furthermore, get to know the latest consumer research and trends shaping the region’s beauty and personal care market, and find out more about our full suite of products and services.

Mintel In-person Live Session:

“Elevate the value of wellness within the APAC beauty landscape”

17 April 2023, 12:00 PM SGT, Main stage programme

Wellness has been an important part of beauty, with a growing size in the role it plays. There is no singular approach to wellness, as consumers and brands alike consider how to renovate the mind and the rules of engagement with consumers through products and communications. 

The wellness buzz continues to thrive within the beauty industry with heightened attention on physical and mental wellbeing. It is time to also focus on the other dimensions of wellness that serve as driving forces to continuously shape the beauty industry, presenting untapped opportunities to uncover and prepare brands to think about innovations. Brands need to think beyond physical and emotional wellness to increase the quality of innovation that influences how they resonate with consumers and be of value.

Join Mintel to explore three other dimensions of wellness that will elevate the conversations and reinvent the value across the beauty landscape:

  • Spiritual wellness: understanding the purpose, values, and beliefs that connect brands, products and consumers.
  • Environmental wellness: resilience is key as efforts and innovations revolve around sustainability, where ‘better for us’ is the revised version of  ‘better for me’
  • Social wellness: The idea of community self-care will be on the rise that entails identity, community and connection 
Meet the expert
Sharon Kwek
Director of Consulting, Beauty and Personal Care, South APAC, Mintel
Sharon brings over ten years of experience in the FMCG industry, helping manufacturers, retailers and brand owners develop their beauty businesses in Southeast Asia. Through her regional experiences in business development, brand management and marketing, she is able to transfer all of that knowledge to the work she does in Mintel – trends forecasting, leading conversations with industry leaders in seminars, interviews and workshops to offer strategic and holistic views and insights to help businesses grow. As a Director of Consulting at Mintel and a thought leader with an expert understanding of APAC’s Beauty & Personal Care landscape, Sharon is responsible for driving the Consulting Business and mapping out business intelligence opportunities.

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