#Canceled: A Discussion on Cancel Culture and the Future of Accountability

March 5th, 2021
11am CT

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A panel of analysts from across Mintel’s portfolio of expertise discuss the paradox of Cancel Culture including the motivations behind consumers’ participation and the consequences for brands. The webinar will utilize relevant brand examples as well as the panel’s digital marketing, trends, and consumer identity expertise to identify the ways in which brands can best navigate Cancel Culture. The panel will consider what the future of Cancel Culture may look like, and how its evolution will influence the future of brand identity and accountability.

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