Channeling an agile approach: Facebook ad strategies amid COVID-19

Jeannette Ornelas, Senior Digital Marketing Analyst, Comperemedia, will be presenting “Channeling an agile approach: Facebook ad strategies amid COVID-19” for IAB Canada on October 22nd, 2020.

In a COVID-19 economy, marketers must be able to pivot quickly and embrace agility. In this webinar, we will explore how Canadian advertisers across financial services, telecom, retail, and travel adapted their Facebook strategies in the face of market disruptions. Ultimately, we will answer three key questions:

How has the coronavirus pandemic impacted consumer spending, routines, and habits?
How did advertisers shift their ad budgets?
How have advertisers shifted their messaging?