Cleaning Products Conference US

Join Mintel’s Senior Global Household and Personal Care Analyst, Jamie Rosenberg, as he presents at this year’s Cleaning Products Conference in Bethesda, Maryland from October 1-3, 2019. Jamie will be speaking about “The US Natural Household Consumer” on October 1st at 2:30PM.

The natural household consumer is complex and sometimes contradictory, but is also evolving. The opinions of committed natural consumers differ sharply with consumers who are inextricably linked to mainstream products. Yet in making natural products more relevant to more consumers, brands also have a lot of common ground with which to work. This presentation will look at how health, sustainability, efficacy and social justice are coalescing to create a more dynamic natural household product market.

For more information on this event, click here.