Rebecca Watter, Senior Household Care Analyst, will join Cleaning Products US in Washington D.C to discuss “Changing Overall Behavior in a Pandemic.” This panel will address multi-generational marketing, analyzing how people change their behavior and buying habits and how the pandemic has changed their purchasing habits. What does this mean in this new age of cleaning? How will cleaning change in the future?
In this forward‑looking speech, Mintel Associate Principal Heng Hong Tan explores the emerging trends set to shape the future of non‑alcoholic drinks in Southeast Asia — from functional benefits and protein‑led innovation to culturally rooted wellness and multisensory experiences.
Across two keynote sessions at the Marketing Trends Theatre, Mintel will explore how evolving consumer needs, wellness expectations, advanced science and category innovation are shaping the next stage of beauty and personal care in APAC and beyond.
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