The COVID-19 crisis strongly hit the makeup industry, with the shift of consumers’ lifestyles and priorities. In this presentation we will present a brief perspective of Latin American consumers’ behaviors, routines and main opportunities for innovations that attend consumers’ new desirable attributes in makeup.
Across two keynote sessions at the Marketing Trends Theatre, Mintel will explore how evolving consumer needs, wellness expectations, advanced science and category innovation are shaping the next stage of beauty and personal care in APAC and beyond.
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