Finding Emotional Well-Being with Confectionery in Challenging Times

Wednesday, June 3rd, 2020
1pm-2pm CST

Join Marcia Mogelonsky, Director of Insight, Mintel Food and Drink, as she presents a webinar on Finding Emotional Well-Being with Confectionery in Challenging Times for the Sweets and Snacks Expo.

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During the COVID-19 pandemic, we have seen a growing need for comfort food, and for many consumers, confectionery has filled that need. This should not be surprising, as over the past few years, more and more research has supported confectionery’s role in fulfilling a range of emotional benefits. This presentation, grounded in the latest research by industry leader Mintel, examines four proven “emotional need states” that confectionery manufacturers should consider when marketing their products.

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