Food as Medicine Europe

Wednesday, 26th January
11:10 – 11:35 AM GMT

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Join Rick Miller, Mintel’s Associate Director for Specialised Nutrition, as he presents “Personalisation, the Next Big Opportunity in Nutrition” live at the upcoming Food as Medicine Europe Summit. In this presentation, Rick will explore why the trend for personalisation in food, drink and specialised health products is growing so dramatically.

Mintel’s expert will draw from current examples in the marketplace to understand how personalisation currently fits into 4 main categories and will explore where smart devices support the rich data available to tailor products further to the consumer. The session will close out with an analysis of what the future looks like, diving into the challenges that the category faces in order to grow and reach the mass market.

Besides the presentation, Rick Miller will also be a panel for the session “How Can We Grow Food as Medicine on a European and Global Scale?” taking place on the second day of the summit at 12:30 PM GMT. Our analyst will be in discussion with Bernhard Kowatsch, Head of Innovation Accelerator from the United Nations World Food Programme; Simon Billing, Executive Director from Eating Better and Nard Clabbers, Chief Science Officer from Happ.