German Lifestyle Webinar

German Lifestyles - what's next for consumers amid Covid-19 and beyond?

November 5th, 2020
10:00 AM - 11:00 AM
Online event

Thursday 5th November 2020 at 10 am (GMT), 11 am (CET)
Register here

The COVID-19 outbreak has unleashed a wave of social, health and economic anxiety that will shape the consumer outlook for years to come.

New consumer behaviours will appear as the ‘next normal’ continues to emerge. This will include an increased emphasis on value, while a greater focus on supply chains will drive a renewed appreciation of localism claims. Hygiene and health will remain a top priority, underpinning further growth in pro-health claims and positionings.

Join Mainga Hachibiti, Research Analyst – Consumer Lifestyles for Germany, and Jack Duckett, Associate Director – Consumer Lifestyles Research, for a closer look at what this means for German consumers and their sentiment towards:

  • Health and wellbeing trends
  • Ethical behaviour from consumers and brands
  • Consumers adopting digital communication
  • Localism as a major post-pandemic trend

Register here

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