Economic uncertainty and multiple global challenges are taking their toll on Germans, influencing the mood of the nation and spending behavior.

In this free webinar, Mintel’s lifestyles expert Dr. Jennifer Hendricks reveals the latest findings of the new German Lifestyles report and provides essential insights for brands looking to connect with German consumers amidst a polycrisis.

Watch this on-demand webinar to discover:

How to position your brand as a source of reassurance and support during challenging times
Which values and brand qualities are most important to Germans
Opportunities for brands to support German consumers in getting crisis-resilient

Meet the expert

Dr. Jennifer Hendricks

Senior Analyst, Consumer Lifestyles Research, Mintel Reports Germany

Jennifer examines consumer and market trends across various topics including everyday sustainability and marketing to demographic groups like Millennials. She gained significant experience in quantitative research during her PhD studies. Before joining Mintel, she worked as a postdoctoral researcher in the field of service management and retailing.

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