Global Beauty Alliance 2022

Wednesday, February 23rd
2-2:30pm CST

Courtney Rominiyi, Mintel’s Multicultural Consumer Insights Analyst, will be presenting “What’s next for Black Haircare?” at the upcoming GBA 4th Annual Textured Hair Care Category Research & Insights Event! More about this presentation below!

Black Haircare is a staple in the Black community and as the world around transforms and the impacts of COVID-19 continue, the bind of haircare is loosening and realigning. The needs and attitudes of Black consumers in haircare have transformed and brands across the industry should take note. Black consumers are focused on self-care, convenience and trust. This presentation provides an overview of the behaviors and attitudes of Black Consumers towards haircare and highlights key opportunities for brands to stay ahead over the next two to five years.