Although COVID-19 has been the dominant story for 2020 and 2021 thus far, climate change is the defining challenge of our time. How do consumers view this challenge and what actions are they willing to take when it comes to their eating and shopping habits? Mintel’s Joel Gregoire, will examine how as businesses look to do their part for the planet, the consumer cannot be left out of the equation.
In this forward‑looking speech, Mintel Associate Principal Heng Hong Tan explores the emerging trends set to shape the future of non‑alcoholic drinks in Southeast Asia — from functional benefits and protein‑led innovation to culturally rooted wellness and multisensory experiences.
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