Mintel’s Director of Global Innovation and Insight, Beauty & Personal Care, Vivienne Rudd, will be talking about personalisation in beauty at in-cosmetics Formulation Summit on the 24th of October, from 9:15 am. In this presentation, you will learn about the global interpretations of personalised beauty and will see some award-winning approaches to personal care. What is more important, Vivienne Rudd will uncover what’s next in a market where “consumer designed experiences” are becoming a must.
Across two keynote sessions at the Marketing Trends Theatre, Mintel will explore how evolving consumer needs, wellness expectations, advanced science and category innovation are shaping the next stage of beauty and personal care in APAC and beyond.
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