Join Mintel at 2025 in-cosmetics Korea to explore cutting-edge global beauty trends and product innovations. Learn how to win over today’s beauty consumers in a dynamic global beauty and personal care landscape.

Date: July 2-3

Venue: Hall C, Coex, Seoul, South Korea

Mintel Booth: H90, next to the K-Beauty Inspiration Zone!

Explore K-beauty Trends and Global Innovation Products

At the Mintel booth, experience firsthand some of the most talked-about innovations shaping the global beauty market—ranging from biotech-powered K-beauty trends to next-gen skincare. Get hands-on with the latest products and formulations and hear expert insights from Mintel analysts to help shape your future growth strategies. Stay ahead of what’s next in beauty and discover new opportunities for your business.

Download Product Booklet

Join Mintel’s Beauty Trend Seminar at 2025 in-cosmetics Korea

Future of Asia Skincare

Date and time: July 2, 11:30 – 12:15
Venue: Room 317 – Marketing Trends Theatre

Meet Mintel Analyst

Kinshen Chan

Associate Director, Beauty and Personal Care

KinShen is based in Singapore and provides distilled insights into the beauty and personal care space in the South APAC region. He has a background in Materials Science and worked in R&D at Procter & Gamble for over seven years, delivering on multiple upstream beauty innovation projects.

Future of K-beauty around biotech innovation

Date and time: July 2, 13:30 – 14:00
Venue: K-Beauty Zone

Meet Mintel Analyst

Hwajun Lee

Principal Analyst, Beauty and Personal Care

HwaJun Lee specializes in the Beauty/Personal care formulation and product development. He has 15 years of experience developing various formulations at Amorepacific and Kimberly-Clark as a formulation scientist.