Join Mintel at 2025 in-cosmetics Korea to explore cutting-edge global beauty trends and product innovations. Learn how to win over today’s beauty consumers in a dynamic global beauty and personal care landscape.
Date: July 2-3
Venue: Hall C, Coex, Seoul, South Korea
Mintel Booth: H90, next to the K-Beauty Inspiration Zone!
Explore K-beauty Trends and Global Innovation Products
At the Mintel booth, experience firsthand some of the most talked-about innovations shaping the global beauty market—ranging from biotech-powered K-beauty trends to next-gen skincare. Get hands-on with the latest products and formulations and hear expert insights from Mintel analysts to help shape your future growth strategies. Stay ahead of what’s next in beauty and discover new opportunities for your business.
Join Mintel’s Beauty Trend Seminar at 2025 in-cosmetics Korea
Future of Asia Skincare
Date and time: July 2, 11:30 – 12:15
Venue: Room 317 – Marketing Trends Theatre
Meet Mintel Analyst
Kinshen Chan
Associate Director, Beauty and Personal Care
KinShen is based in Singapore and provides distilled insights into the beauty and personal care space in the South APAC region. He has a background in Materials Science and worked in R&D at Procter & Gamble for over seven years, delivering on multiple upstream beauty innovation projects.
Future of K-beauty around biotech innovation
Date and time: July 2, 13:30 – 14:00
Venue: K-Beauty Zone
Meet Mintel Analyst
Hwajun Lee
Principal Analyst, Beauty and Personal Care
HwaJun Lee specializes in the Beauty/Personal care formulation and product development. He has 15 years of experience developing various formulations at Amorepacific and Kimberly-Clark as a formulation scientist.
Understand the forces reshaping consumer decision-making and identify opportunities for growth in 2027.
Consumers across EMEA are navigating increasingly complex economic, technological and social changes.
Beauty innovation has split into two models: rapid, culturally responsive launches that convert attention into trial, and slower, science-led development that creates defensible value and builds worlds consumers want to belong to. In the future, growth will come from matching the pace of innovation to the consumer need, rather than treating speed or retail presence as the strategy itself.
Across two keynote sessions at the Marketing Trends Theatre, Mintel will explore how evolving consumer needs, wellness expectations, advanced science and category innovation are shaping the next stage of beauty and personal care in APAC and beyond.
Join Mintel's Household Care experts as they explore the key forces shaping the future of household care and what they mean for brands looking to stay relevant and competitive in an evolving market.
Through On-Demand, Consulting, and Integrations, or a combination of all three, equip your business with market intelligence to help you predict what's next.
You know Mintel for world trusted data and expert analysis, well we’re the “What’s next?” team. At Mintel Consulting, we’ll help you digest the data then apply customised insights to your specific growth goals.