In APAC, innovations continue to take heed of the focus on scalp health. In India, shampoo launches continue to focus on improving the hair and are stagnating and losing intrigue. Rather than just focusing on improving the hair, there is an opportunity for shampoos to follow other APAC markets and capture the attention of consumers by focusing on scalp health.
Date & Time: Feb 16 2022 | 2 -2:35 PM IST
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