The health appeal of protein has raised the ingredient’s popularity and opened up new opportunities for brands. At the same time, NPD in plant-based meat substitutes is gathering steam in the Indian market. In this webinar, we will look at how to capitalise on the high interest in protein and explore the potential for plant-based meat substitutes to progress beyond early adopters into the early majority.
In this forward‑looking speech, Mintel Associate Principal Heng Hong Tan explores the emerging trends set to shape the future of non‑alcoholic drinks in Southeast Asia — from functional benefits and protein‑led innovation to culturally rooted wellness and multisensory experiences.
Across two keynote sessions at the Marketing Trends Theatre, Mintel will explore how evolving consumer needs, wellness expectations, advanced science and category innovation are shaping the next stage of beauty and personal care in APAC and beyond.
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