Is now the right time for innovation?

Friday, May 22nd, 2020
NEW TIME 11:00am-12:45pm CDT

Register for webinar here.

The answer is a clear YES. As companies adjust to the changes in today’s business environment, it is time to look ahead to what’s next for CPG product innovation. This webinar will briefly look back to the recession of 2008-2009, highlighting the trends—and successful products—that came from that time.

With any challenge, there is plenty to learn from that recession. As we prepare for the next downturn, there are enduring lessons that can be applied to innovation as we move forward. We’ll offer our insight into what we may see regarding product activity, the role of private label and brands both big and small, and shifting product trends.