Virtual event I Date & Time: Thursday, November 11th – 11:15 am GMT
Join Senior Trends Consultant at Mintel, Richard Cope and Global Sustainability Commercial Lead at GSK Consumer Healthcare, Suzy Parker as they discuss the research challenges and findings from their recent exploration of the current sustainability product claims and consumer landscapes to answer what matters to consumers today?
Hear how the research has given GSK Consumer Healthcare insight into how to better engage with – and communicate to – consumers on sustainability and entrenched the view that claims need to prove that purchasing an individual product has its own quantifiable positive impact to society and the environment as well as a benefit to the consumer.
Get your ticket here!
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