NCA Functional Coffee Webinar

Wednesday, July 28th

Registration link coming soon!

Mintel’s Associate Director of Food & Drink, Caleb Bryant will be presenting “More than an Energy Boost: Opportunities for Functional Coffee” at the National Coffee Association’s upcoming Functional Coffee webinar on July 28th. More on this presentation below!

More than an Energy Boost: Opportunities for Functional Coffee

Functionality is the most prevalent trend in the non-alcoholic beverage industry, yet one that still has ample room for exploration, especially for coffee brands. Energy is a well-established hallmark of the coffee industry, but brands can venture beyond energy with function to create new opportunities and occasions that satisfy consumers’ health and wellness needs. Learn key opportunities in functional beverage development, which functional benefits best complement coffee and which do not, why cold drinks represent the future of coffee, functional creamer trends, and how functional coffee can compete with other energizing beverages.