NYSCC: Indie 360

Presented by Mintel’s Associate Director, Global Beauty & Personal Care, Sarah Jindal

Expect brands to pivot their focus to online lifestyles and disrupt the makeup paradigm by further hybridizing products and transcending existing territories. The presentation will look at the impact of COVID-19 on the category and how consumer focus has shifted to self-care as well as skincare benefits. As more consumers adopt a minimalist approach to beauty, innovation will match pace with products that cater to lifestyles sparking an upturn in sales. In the longer term, makeup allows for consumers to express new identities and creativity with unrestricted freedom.