Private Label 2021: adapting to the next normal

11th August 2020 | 10 am (BST) 11 am (CEST)

Very few people are unaffected by COVID-19, and the impact will last for months or years to come. While some retailers focus on cost and range reduction, others are thinking about how they can adapt to the ‘next normal’, seeing the post COVID-19 world as an opportunity that puts private labels in an ideal position to grow.

As consumer shopping and spending behaviours continue to shift, private labels that target new and different values, such as increasing focus on self-care routines, affordable treats, and hyper-nesting, are expected to take a significant share.

Join Katya Witham, Global Food & Drink Analyst, on the 11th of August. Please speak to your Account Manager for more information and registration.