Mintel’s Household and Personal Care Analyst, Henrik Moller Jorgensen will be explaining what’s the current relationship between homecare and the growing e-commerce revolution. The presentation, that is scheduled for the 12th of October at 9:15 am, will look at some of the factors that can be optimized in order to leverage e-commerce for these products that are initially not suitable for this distribution channel.
Across two keynote sessions at the Marketing Trends Theatre, Mintel will explore how evolving consumer needs, wellness expectations, advanced science and category innovation are shaping the next stage of beauty and personal care in APAC and beyond.
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