Shifts in Consumer Behavior: Strategic Thinking Q&A

Shifts in Consumer Behavior: Strategic Thinking Q&A

June 18th, 2020 - July 2nd, 2020
Online event

LATAM WEBINAR SERIES
June 18th, June 25th, July 2nd
15:00 BRT

Click here to register now!

Dr. Behice Ilhan, Senior Trend Strategist and Brand Futurist, will be presenting a three-part series that takes on the discussion of COVID-19 in Latin America from a different direction. Instead of analyzing data on what consumers say right now, or reviewing sales forecasts, this interactive webinar series reflects on the shifts in consumer culture, identifies the higher-level changes that might persist or become permanent, and discusses the possible overarching strategic implications.

Join these strategic thinking sessions to learn:

Re-assess or re-formulate your brand positioning
Re-enforce company communications, now and in the future
Re-evaluate the short and long term implications of the pandemic for consumer behavior

The sessions will begin with a brief presentation to set the stage, followed by a live Q&A discussion around the implications for brands.

Want to learn more? Click here!

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