Monday, June 29th, 2020
3:10pm EST

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Join Emily Groch, Director of Insights, Telecommunications, as she presents Uncovering the Marketing Tactics Behind the Streaming Wars for the StreamTV Research Summit on Monday, June 29th.

More about this presentation below.

“Streaming providers are competing to win consumer consideration and premium subscriptions in an increasingly crowded space. With hundreds of options to consider, marketing strategy is key to winning the hearts and wallets of consumers. Top players, including Netflix, Disney+, HBO Max and others, are differentiating their services and building unique connections with inventive campaigns, channel strategy and message. We’ll explore some of the best-in-class product-level strategies across 14 marketing channels including: direct mail, email, print, display, online video, native advertising, national TV, podcasts, owned, paid and earned social media, and paid and organic search. We will evaluate how well these services are performing, or are likely to perform, given our knowledge of consumer behavior and attitudes from Mintel’s consumer research studies. Finally, we’ll consider what the landscape may look like in the months ahead.”