Supply Side West

Supply Side West

October 15th, 2019 - October 19th, 2019
Las Vegas, United States

Join Mintel at this year’s Supply Side West at Mandalay Bay Convention Center in Las Vegas, NV. This convention will be taking place from October 15-19, 2019.

Mintel’s Director, Innovation & Insight, Lynn Dornblaser, will be presenting in a workshop: “Blurring the Line Between Food Trend and Fad” on Friday, October 18 from 2PM-4PM in South Convention Center, Level 3.

As clean label continues to adapt in mainstream food and beverages, gluten-free, keto, vegan, paleo and even low-FODMAPs are blurring the lines of what defines trend versus fad and whether they have potential to impact the market long-term. Key to successful product development is understanding whether a product is part of a lifestyle trend (like kale and ancient grains) or simply part of a fad (like Cronuts and ramen burgers). This session will discuss:

  • Gluten-free, keto, paleo, vegan and FODMAPs, and whether they have potential to impact the market long-term
  • Formulation considerations including ingredient selection and ability to scale up, as well as some discussion of claims and packaging
  • How to educate consumers about ingredients and products
  • Discussion of various products concepts and results of how consumers rated them based on specific attributes

For more information on this presentation and event, click here.

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