Understand Thai Gen Z and identify how beauty, food and drink brands can support their unique priorities

Gen Z are an important consumer cohort for brands and will hold significant purchasing power in the years to come. They are paying special attention to brands’ mission and corporate social responsibilities in their daily actions and purchases.

In Thailand, Gen Z has been brought up to eat and drink healthily. While taste is non-negotiable, they are undoubtedly interested in short-term health benefits and sustainability in food and drink. And when it comes to beauty, the Gen Z cohort is starting to break the norms and is being more expressive, compared to the older generation. Today, Gen Z are reshaping the industry with demands for diversity, purpose and ethics.  

Join us for the webinar to understand:

Find out answers to all these questions and much more. Register today and leave with insights and recommendations which you can plug into your strategic planning.

Presenters

Sirinar Puppachat, Beauty and Personal Care Analyst

Pimwadee Aguilar, Associate Director Food & Drink, Mintel Reports Thailand

Wilasinee Siriboonpipattana, Senior Lifestyle Research Analyst