Understand Thai Gen Z and identify how beauty, food and drink brands can support their unique priorities
Gen Z are an important consumer cohort for brands and will hold significant purchasing power in the years to come. They are paying special attention to brands’ mission and corporate social responsibilities in their daily actions and purchases.
In Thailand, Gen Z has been brought up to eat and drink healthily. While taste is non-negotiable, they are undoubtedly interested in short-term health benefits and sustainability in food and drink. And when it comes to beauty, the Gen Z cohort is starting to break the norms and is being more expressive, compared to the older generation. Today, Gen Z are reshaping the industry with demands for diversity, purpose and ethics.
Join us for the webinar to understand:
- Gen Z’s values and traits, including their online habits, to grab their attention and foster long-lasting customer-brand relationships.
- What are Gen Z’s expectations from the next generation of healthy food and drink products?
- The values and actions that food and drink brands can look at when it comes to sustainability to effectively target this cohort.
- The biggest challenges and opportunities for beauty brands in positioning themselves to support Gen Z while being respectful to older generations.
Find out answers to all these questions and much more. Register today and leave with insights and recommendations which you can plug into your strategic planning.
Presenters
Sirinar Puppachat, Beauty and Personal Care Analyst
Pimwadee Aguilar, Associate Director Food & Drink, Mintel Reports Thailand
Wilasinee Siriboonpipattana, Senior Lifestyle Research Analyst
- Beauty and Personal Care
- Food and Drink
Related Mintel events
Emerging Trends Shaping the Global Pet Food Market: Successfully Navigating 2025 and Beyond
Pet owners are more invested than ever in their pets’ nutrition. How can brands meet their evolving expectations?
Mintel x in-cosmetics Amsterdam 2025
Discover the Future of Beauty with Mintel at in-cosmetics Global 2025 Mintel is proud to be exhibiting at in-cosmetics Global,…
NIS- Nutri Ingredients Summit Tradeshow 2025
Mintel is happy to announce they will have a booth at the NIS – Nutri Ingredients…
食品・飲料の業務用専門展［ファベックス］2025
日本最大級の食品・飲料専門展[ファベックス]にミンテルが初出展いたします。 食品・飲料業界の世界と日本のトレンドを把握できる、ミンテルのブースにぜひお越しください。
[网络研讨会] 洞察中老年消费趋势，挖掘品牌营销机会点
随着“年轻老人”概念的兴起，我们看到中老年人的生活方式正在发生显著变化。他们不仅 关注健康和长寿，更积极追求精神充实和社会参与。本次网络研讨会中，英敏特专家将为您解读中国中老人群偏好与生活方式，解读三大人群趋势，挖掘品牌营销机遇。
Innovate with Mintel: A Beauty & Personal Care Ideation Event
Join us for an exclusive, one-day ideation experience designed to inspire, engage, and unlock new business opportunities in Indonesia’s beauty and personal care industry. Innovate with Mintel is a unique event that brings together industry professionals, Mintel experts, and cutting-edge tools to drive innovation and creativity.
[Mintel Webinar] The Future of Pet Food: 2025
Join Mintel expert as she spotlights how in the next two years, emerging pet food trends reveal a shift towards novel proteins like fish and cultivated options, a rising demand for natural and organic products amidst innovation slowdowns, and a gap in functional cat treats focused on wellness.
SIR Annual Conference 2025
Join Kendall Gadie, Comperemedia's Associate Director of Insurance Research, as he joins the "Gen Z Panel" at the SIR Annual Conference in Boston, MA.
