Gen Z are an important consumer cohort for brands and will hold significant purchasing power in the years to come. They are paying special attention to brands’ mission and corporate social responsibilities in their daily actions and purchases.
In Thailand, Gen Z has been brought up to eat and drink healthily. While taste is non-negotiable, they are undoubtedly interested in short-term health benefits and sustainability in food and drink. And when it comes to beauty, the Gen Z cohort is starting to break the norms and is being more expressive, compared to the older generation. Today, Gen Z are reshaping the industry with demands for diversity, purpose and ethics.
Join us for the webinar to understand:
- Gen Z’s values and traits, including their online habits, to grab their attention and foster long-lasting customer-brand relationships.
- What are Gen Z’s expectations from the next generation of healthy food and drink products?
- The values and actions that food and drink brands can look at when it comes to sustainability to effectively target this cohort.
- The biggest challenges and opportunities for beauty brands in positioning themselves to support Gen Z while being respectful to older generations.
Find out answers to all these questions and much more. Register today and leave with insights and recommendations which you can plug into your strategic planning.
Presenters
Sirinar Puppachat, Beauty and Personal Care Analyst
Pimwadee Aguilar, Associate Director Food & Drink, Mintel Reports Thailand
Wilasinee Siriboonpipattana, Senior Lifestyle Research Analyst
- Beauty and Personal Care
- Food and Drink
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