September 29th, 2020
2:30pm-2:50pm
Register here!
Join David Luttenberger, Global Packaging Director, as he discusses “Solutions vs Disruptions” during the Top Trends in Packaging Track at this years Virtual BRAND United University.
In this presentation, David will explain why On-shelf differentiation is necessary. But if shoppers don’t understand “why” a package is different, and more importantly, “what” that difference means to them, then it is truly a disruption rather than a solution.
Learn more here.
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