Mintel’s Associate Director for Food & Drink, Alex Beckett, will uncover some of the most innovative soft drink launches which feature a functional boost. In the presentation that will kick off the summit the morning of the 14th of November, Alex will explore what might be coming next in this fast-changing sector.
In this forward‑looking speech, Mintel Associate Principal Heng Hong Tan explores the emerging trends set to shape the future of non‑alcoholic drinks in Southeast Asia — from functional benefits and protein‑led innovation to culturally rooted wellness and multisensory experiences.
Across two keynote sessions at the Marketing Trends Theatre, Mintel will explore how evolving consumer needs, wellness expectations, advanced science and category innovation are shaping the next stage of beauty and personal care in APAC and beyond.
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