Mintel will be once again presenting at the Wabel Home Care Summit. Our expert in Household and Personal Care, Richard Hopping, will explore the latest product innovation in this sector focusing, particularly, on the so-called clean movement. Richard will also delve into how brands can get ready to attract a more informed sceptical consumer base.
The presentation will kick off the summit on the 16th of October at 9:00 AM.
Understand the forces reshaping consumer decision-making and identify opportunities for growth in 2027.
Consumers across EMEA are navigating increasingly complex economic, technological and social changes.
Beauty innovation has split into two models: rapid, culturally responsive launches that convert attention into trial, and slower, science-led development that creates defensible value and builds worlds consumers want to belong to. In the future, growth will come from matching the pace of innovation to the consumer need, rather than treating speed or retail presence as the strategy itself.
Across two keynote sessions at the Marketing Trends Theatre, Mintel will explore how evolving consumer needs, wellness expectations, advanced science and category innovation are shaping the next stage of beauty and personal care in APAC and beyond.
Join Mintel's Household Care experts as they explore the key forces shaping the future of household care and what they mean for brands looking to stay relevant and competitive in an evolving market.
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