Mintel’s Global Food and Drink Analyst, Edward Bergen, will unveil on Tuesday the 12th of November how the Western consumer is interacting with new flavours, what’s working, what’s new and what launches in the grocery sector have made an impact. The presentation will explore the latest street food flavours, how health and vegan trends are increasing demand for plant flavours, and how brands are making foods more sophisticated to entice consumers to spend more.
As moderation reshapes drinking habits across the region, brands have a timely opportunity to win with “less, but better” choices—keeping occasions relevant while shifting growth toward lighter, more intentional drinking.
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In this forward‑looking speech, Mintel Associate Principal Heng Hong Tan explores the emerging trends set to shape the future of non‑alcoholic drinks in Southeast Asia — from functional benefits and protein‑led innovation to culturally rooted wellness and multisensory experiences.
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