18th November 2021 – 10:30 AM CET
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Mintel’s Global Food and Drink Analyst, Martin Pasco, will present ‘The Evolution of the “Low / No” Alcoholic Drinks Opportunity’ that will predict where we see low/no ABV drinks going in the next 5 years – and how should beer, spirits and wines brands tailor their strategy. The presentation will consider:
- What type of drinks will alcohol-reducers be looking for, as they progress on their moderation journey?
- How should brands prepare to meet demand?
- What indicators are we seeing that suggest the low / no opportunity will grow?
- Which alcohol segments are most advanced in innovating low / no, and what can other drinks learn from the pioneers?
- How can brands speed up consumer adoption of low / no drinks?
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