In its second year, Mintel and Comperemedia newcomers’ webinar returns at a pivotal moment, delivering fresh consumer and market insights for financial services, insurance, tech, and more.

Mintel’s Impact of Newer Canadians report unveiled that 64% of newer Canadians expect to move away eventually. With the Liberal Party back in power, the government plans to slow immigration growth to ease pressure on housing, capping the growth of permanent residents below 1% and reducing temporary residents like international students.

Amid political shifts and economic uncertainty, brands must rethink how they engage newcomers as their volume and profile could have changed. What matters most to newcomers? How are their needs changing as integration pathways evolve? What messaging and acquisition strategies are proving most effective?

Join us to uncover key trends, behaviours, and tactics to connect authentically with this vital and fast-growing segment.

Meet the presenters

Radha Paleja

Senior Research Analyst – Financial Services

Radha Paleja joined Mintel in 2025 with a background in consumer research and previous experience in data analysis. In her role, she leverages consumer data and market trends to provide detailed reports on topics across Canada’s financial sector.

Scott Stewart

Associate Director, Lifestyles & Retail

Scott Stewart joined Mintel in January 2018. Including previous stops at Maru/Matchbox and The NPD Group, he has more than 10 years of experience in consumer research across a number of different categories – including retail, tech, media, foodservice, and food & beverage.

Vivian He

Senior Research Analyst

Vivian He joined Mintel in 2022 and she is a Senior Research Analyst at Comperemedia, a subsidiary of Mintel. Based in Toronto, Ontario, she uncovers marketing trends and opportunities to help financial services, telecom, and insurance clients navigate and thrive in the evolving market.

Jordan Brydges

Client Success Manager

Jordan Brydges is a Client Success Manager at Comperemedia, supporting Canadian telecom and financial services clients. With a deep understanding of competitive intelligence and consumer marketing strategy, Jordan helps brands unlock actionable insights to stay ahead in an evolving marketplace. She brings a passion for storytelling through data and is dedicated to helping clients translate trends into opportunity.

Americas
Financial Services

August 12th, 2025

11:00 AM - 12:00 PM, CT time

Webinar

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