[Webinar] Navigating Change: Engaging Newcomers in a Transforming Canada

In its second year, Mintel and Comperemedia newcomers’ webinar returns at a pivotal moment, delivering fresh consumer and market insights for financial services, insurance, tech, and more.

Mintel’s Impact of Newer Canadians report unveiled that 64% of newer Canadians expect to move away eventually. With the Liberal Party back in power, the government plans to slow immigration growth to ease pressure on housing, capping the growth of permanent residents below 1% and reducing temporary residents like international students.

Amid political shifts and economic uncertainty, brands must rethink how they engage newcomers as their volume and profile could have changed. What matters most to newcomers? How are their needs changing as integration pathways evolve? What messaging and acquisition strategies are proving most effective?

Join us to uncover key trends, behaviours, and tactics to connect authentically with this vital and fast-growing segment.