Join Mintel’s Director of Innovation and Insight, Lynn Dornblaser, as she presents at this year’s Women in Agribusiness Summit. This summit will take place in Minneapolis, MN from September 25-27. Lynn will be speaking on September 26, on “Why Product Trends Matter”, at 2PM.
You may not think that trends in consumer products are important to everyone, but wherever you are in the food chain, they are. This session will discuss the most important product trend to be thinking about, which is how consumers are leaving behind the demand for what they called “healthy” labels on their products and are now clamoring for “clean.’ Another desire for today’s consumer is that the companies they buy from make efforts to be sustainable. We’ll look at strategies to help your customers understand your sustainability story.
We can’t wait to see you there! For more information, click here.
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