Washington (The Financial Brand) — Mortgage marketers must adapt quickly to the new realities and business mix of a rapidly evolving industry. A coming shift to more adjustable-rate mortgages, for example, will require fresh perspectives.
“Just as consumers have had to get used to a major shift in mortgage markets, home lenders themselves have had to change their mindsets. This has taken some time to filter into many larger organizations’ marketing,” says Andrew Davidson, SVP and Chief Insights Officer at Mintel. Much that has been out there still emphasized grabbing rates before they shot way up, he says.
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