The Financial Brand: How Inflation & Recession Talk Is Changing Bank Marketing Strategies

August 10, 2022
Less than a minute

Washington (The Financial Brand) — “Banking institutions that go right at the issue in an explicit way in their marketing are still not the majority”, according to Anjali Ambani, Senior Research Analyst at Mintel Comperemedia. In their work she and Bella Broccolo, Associate Research Analyst, have found that often it is nonbank financial brands that are squarely addressing current conditions and the potential for a recession.

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