America’s favorite pizza toppings: the top ten pizza preferences

July 23, 2013
2 min read

Are you a pizza purist or do you like to experiment? When it comes to pizza, everyone has their favorite combos, but which are America’s favorite pizza toppings?

According to Mintel’s latest Pizza Restaurant research in the US, more than half of consumers say that they usually order pepperoni (65%), sausage (54%), or mushroom (51%). This is followed by: extra cheese (45%), onion (39%), green pepper (37%), olive (34%), bacon (31%), ham (29%) and pineapple (21%).

When it comes to gender, men are much more likely than women to order bacon (38% of men v 24% of women), sausage (60% v 48%), pepperoni (71% v 60%), and ham pizzas (34% v 25%). In comparison, women prefer vegetable options, such as olives (36% of women v 33% of men), onion (40% v 38%), green pepper (38% v 36%).

Topping preferences also differ according to age. Consumers aged 18-24 show a stronger preference for bacon (40% of this age group v 31% on average), extra cheese (54% v 45%), ham (36% v 29%), and pineapple (26% v 21%). On the other hand, consumers aged 65+ are much less likely to order mushrooms (58% v 51% on average), and those aged 55-64 show a strong preference for onions (47% v 39% on average).

And while pizza topping preferences are fairly similar among regions, there are a few exceptions. Of all regions, Northeast consumers may be the more open to innovative new combinations, with 7% saying the don’t order the usual toppings v 3% on average.
Meanwhile, consumers from the Midwest are much more likely to select mushroom (58% v 51% on average), onion (44% v 39%), and green pepper (41% v 37%) than any other region, making the supreme pizza combination very popular.

Consumers in the South are much more likely to order extra cheese (54% v 45% on average), bacon (34% v 31%), and ham (35% v 29%), creating an opportunity to sell meat-lover-type pizzas. Last, consumers located in the West show a greater interest in olives (47% v 34%) and pineapple (27% v 21%) as their usual pizza toppings.

Overall, the pizza restaurant market in the US has grown throughout the recession and is continuing to do so in the weak economy. Pizza restaurant sales grew 10% from 2007-11 and are expected to hit $37.7 billion in 2012. Growth of 16.7% is predicted from 2012-17, reaching $44 billion in 2017 as the economy strengthens and consumers return to patterns that are close to pre-recessionary spending.

Bethany Wall
More from Mintel
  • The US Pizza Market
    Discover what's happening in the US Pizza Market and what attributes warrant a higher pizza price in 2021...
    Explore this research
  • Mintel Leap
    Mintel Leap is a revolutionary new AI-powered platform that will transform your research process....
    Book a demo
Subscribe to Mintel Spotlight
Related articles
May 13, 2024
Who wants ice cream? Well, if we look at global ice cream consumption, the answer is: almost everyone! According to Mintel’s consumer research, nine in ten UK consumers enjoyed an…
May 10, 2024
As Indian consumers become increasingly health-conscious, the salty snacks market is undergoing a significant transformation. The traditional reliance on palm oil as a key ingredient in snacks is being questioned.
April 26, 2024
Retail
Article
On April 23, 2024, Chicago-based premium convenience stores Foxtrot Market and Dom’s Kitchen & Market permanently and abruptly closed all 35 locations with news of a Chapter 7 filing for…

Download the Latest Market Intelligence