Who are the most passionate cooks in the UK? Mintel maps it out…

February 21, 2014

Who are the most passionate cooks in the UK? According to latest research from Mintel on the in-home cooking habits of Brits, it looks like regionally, the most passionate cooks live in the South East and East Anglia, with 44% of those living there cooking from scratch most days.

Yorkshire and Humberside (42%), the South West and Wales (40%), East and West Midlands (39%), North and Scotland and London (38% respectively) and the North West (33%) follow.

MAP Final

 

Overall, two fifths of adults cook from scratch most days (eg using raw vegetables, meat), but the figures fall  to 27% of 16-24s and rise to over half (54%) of over-55s. This disparity appears to correlate with confidence levels in the kitchen, as 16-24s are least likely to have a confident perception of cooking and over-65s the most confident.

 

Alex Beckett
Alex Beckett

Global Food & Drink Analyst, Alex is responsible for tracking consumer and innovation trends in a wide range of categories including ice cream and bottled water.

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