New products spotlight: Sparkling drinks

February 22, 2017
2 min read

As backlash against sugary drinks continues, sparkling beverages are well-placed to attract consumers moving towards healthier alternatives. Looking at all of the beverages with “sparkling” in the product name that were launched in the US in 2016, Mintel has identified the 10 products with the highest purchase intent, and the reasons why consumers want to buy them.

Here, we highlight three of those products:

3683557-1_dcddb75469bUnique Beverage Cascade Ice, Organic Raspberry Lemonade Flavored Sparkling Water

Cascade Ice Organic Raspberry Lemonade Flavoured Sparkling Water has been repackaged in a newly designed 17.2-fl. oz. recyclable bottle. It is free from sodium, calories and fruit juice. This USDA organic certified product is described as sparkling, fresh and clean.

  • 74% of consumers say they intend to buy this product.

4048635-5_dcddb75469bCoca-Cola  Dasani Sparkling, Berry Naturally Flavored Sparkling Water Beverage

Dasani Sparkling Berry Naturally Flavored Sparkling Water Beverage has been repackaged with a new look. This unsweetened drink contains no artificial flavors, calories and juice. The product is very low in sodium and retails in a 96-fl. oz. recyclable pack containing eight 12-fl. oz. recyclable cans.

  • 68% of consumers agree this product seems exciting.

3808727-0_dcddb75469bKroger Sparkling Lemonade

Kroger Sparkling Lemonade is naturally and artificially flavored. This caffeine free product retails in a recyclable 67.6-fl. oz. pack.

  • 67% of consumers agree this product seems tasty.

DOWNLOAD THE COMPLETE TOP 10 LIST ALONG WITH KEY PRODUCT INSIGHTS NOW!

America PI Sparkling Drinks - LinkedIn

 

For more information on this series or Mintel Purchase Intelligence, contact us.

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