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Podcast + –
Ahead of the start of season three, we have a special episode today with a discussion on the popularity of Veganuary – the annual challenge of following a vegan lifestyle for the month – and the future of plant-based foods. With January already a time when many consumers make new year’s resolutions often for better health and wellness, Mintel global food and drink experts and Veganuary CEO, Ria Rehberg, chat about some of the reasons why the vegan trend is gaining momentum (and mainstreaming in some markets) around the world, as well as what food, drink, and foodservice brands need to consider when developing innovative strategies to support vegan and plant-based products and campaigns.
For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.
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Up to date research regarding behaviors, preferences and habits of the plant-based consumerDiscover the Plant-based Proteins Market in the US...Explore this research
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