Seasonal claims makeover US menus

Seasonal claims makeover US menus

June 15, 2016
2 min read

Every season features notable ingredient stars, however as dishes become more complex and layered, it’s becoming more difficult to pinpoint just one seasonal ingredient per dish. Research from Mintel demonstrates that as seasonal ingredient claims decreased seasonal menu item claims increased between Q4 2012 and Q4 2015.

This shift demonstrates that consumers have become so aware of connecting specific ingredients with key seasons that the name of the ingredient itself represents a seasonal claim. The second a consumer sees pumpkin they’re automatically going to think of fall.

On the other hand, there is also a growing popularity of ingredients that can’t be pinpointed to a specific season. Avocados and mushrooms, which are grown all year long, remain popular throughout every season. Mushrooms mentions have increased 3% from Q4 2012 to Q4 2015, and avocados have increased 28%. Since these popular ingredients don’t represent a specific season, the dishes themselves create the seasonal focus. This can be seen through mushroom soups in the fall and winter and mushroom salads in the spring and summer.

Similarly, sweet potatoes were once solely associated with fall, but have now found a sweet spot on menus all year long. Seasonal ingredients still remain a very important aspect of dishes; however, as the definition of seasonal ingredients continues to shift, the dish itself is where restaurants are promoting seasonal cues.

Diana Kelter
Diana Kelter

Diana is an Associate Director of Consumer Trends, focusing on North America. Diana joined Mintel as a foodservice analyst before moving to the Trends team. Her role on Trends is a combination of analyzing data and pairing it with global brand monitoring, to determine where macro trends take shape.

More from Mintel
  • Mintel Store
    Mintel Store
    Get smart fast with our exclusive market research reports, delivering the latest data, innovation, trends and strategic recommendations....
    View reports
  • Mintel Leap
    Mintel Leap is a revolutionary new AI-powered platform that will transform your research process....
    Book a demo
Subscribe to Mintel Spotlight
Related articles
May 21, 2024
Innovations in texture were a break-out trend from the Sweets & Snacks Expo 2024 hosted May 14-16 in Indianapolis, Indiana. From freeze-dried candy to melty baked goods, texture was a…
May 13, 2024
Who wants ice cream? Well, if we look at global ice cream consumption, the answer is: almost everyone! According to Mintel’s consumer research, nine in ten UK consumers enjoyed an…
May 10, 2024
As Indian consumers become increasingly health-conscious, the salty snacks market is undergoing a significant transformation. The traditional reliance on palm oil as a key ingredient in snacks is being questioned.

Download the Latest Market Intelligence